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Google Analytics Tips & Strategies: Q&A with Ben Holland

by ANA Business Marketing Phoenix
November 7, 2018

Of all the digital marketing tools out there, Google Analytics is among the most important and, perhaps surprisingly, most underutilized. So why the disconnect? Besides the fact Google Analytics gives marketers an immediate 360 degree understanding of their website, it also allows teams to manage campaign activities in real time, enabling them to shift resources […]

ABM + Inbound: Q&A with Dan Tyre

by ANA Business Marketing Phoenix
September 9, 2018

With the stratospheric rise of Account-Based Marketing (ABM) in recent years, business marketers are actively exploring how this targeted approach pairs with other sales and marketing initiatives, especially inbound marketing. At first blush, these two appear incompatible, with ABM focusing on companies and inbound targeting the individual.  But the belief you must choose between one […]

3 Marketing Approaches That Are Driving Business Growth

by ANA Business Marketing Phoenix
October 21, 2016

Marketing continues to search for its seat at the C-Suite table. The marketing executives that are being invited are the ones that are positioning their organization as a source of business growth. I attended the Business Marketing Association (BMA) event, “B2B Marketing Drives Business Growth: Learn from the Experts,” in Scottsdale, AZ, and heard three […]

2016 Marketing Technology Summit Recap

by ANA Business Marketing Phoenix
September 20, 2016

The Arizona Technology Council (AZTC) and Business Marketing Association (BMA) Phoenix Chapter presented the eighth annual Marketing Technology Summit, Thursday, August 18, 2016, at ASU SkySong. More than 225 business-to-business marketing, sales, and technology professionals from throughout Arizona were in attendance for this intense half-day program featuring top-tier educational content and networking with industry leaders from both AZTC + BMA member […]

Modern Day Myths of the Channel: Event Recap

by Renee Yeager
June 14, 2016

The BMA Phoenix May event focused on B2B channel strategies. Our goal for the panel discussion was to get to the heart of what opportunities and challenges exist for the technology channel and how marketers can optimize their partner programs. 30 valley marketers from corporations and agencies joined us for the insightful discussion. Our expert […]

Event Takeaways: 7 Key B2B Content Success Strategies for the Buyers’ Journey

by ANA Business Marketing Phoenix
May 25, 2016

Last month, five marketing experts came together at Blanco Tacos & Tequila, hosted by BMA Phoenix, to discuss B2B content success strategies for the buyers’ journey.