The Place for B2B Marketing Education, Connection and Growth

Chapter Board of Directors

Renee Yeager

Renee Yeager, President

Renee Yeager has been on the ANA (formerly the BMA) Board since 2014 and has served as its President since 2018. She is founder and CEO at Yeager, a B2B marketing firm that develops results-driven marketing strategies, campaigns, and content for the world’s leading technology companies. A marketer for more than 25 years, Renee has led marketing teams and strategic initiatives for numerous global companies and has a track record of developing smart and effective programs that consistently exceed expectations. Over the course of her career, Renee has often been recognized for her leadership and agency work. She was named Executive of the Year by the American Business Awards and Marketing Executive of the Year by the Best in Biz Awards, and her agency has received many marketing excellence awards from numerous organizations. She is a member of Forbes Agency Council, contributes to a variety of marketing publications, and is a sought-after expert on B2B marketing. When not working, she’s reading, traveling or enjoying time with her family and their golden retriever.

Jennifer Ferry

Jennifer Ferry, Treasurer

This is Jennifer’s second year on the BMA board serving as Treasurer. She is Operations Director at Yeager Marketing and brings more than 20 years of operations experience. She works with clients, vendors and internal teams to ensure development of processes and output of projects consistently exceed expectations while optimizing budgets and timelines. Prior to joining Yeager Jennifer directed operations for several organizations with responsibilities that spanned managing large-scale $5M+ projects to launching new products and optimizing employee and vendor interactions.

Stephanie LeVar

Stephanie LeVar, Events

Stephanie is a Senior Project Manager with over 16 years’ experience and substantial success in directing complex projects in fast paced marketing agency settings. She Uses PMI/PMP methodologies to deliver projects on time and within budget, and collaborates effectively with design and marketing teams, promoting data-driven decision-making. In her agency experience, Stephanie has led event planning and management for a broad spectrum of activities from simple lunch and learns to large trade shows and experiential promotions, including virtual reality experiences. When she’s not working, she enjoys outdoor activities such as hiking and camping and has been known to throw her own parties every now and again.

Beth Cochran

Beth Cochran, Communications

Beth Cochran is the co-founder and CEO of Wired PR, a PR and content marketing firm that specializing in working with technology and B2B brands. She is also the founder of SuccessLab, and co-founder of the TechTalent Awards. For more than 11 years, Beth has been developing effective communications programs that enable organizations to build relationships with their audiences through high-value content. She currently serves as the membership chair on the board of directors for the Phoenix Chapter of Entrepreneurs’ Organization (EO). She is also a mentor to startups at SeedSpot. Beth has received a Bronx Excellence in Television Access Award for Educational Programming, a Certificate of Special Merit in sports writing from The Association of Journalism and Mass Communication and The William Randolph Hearst Foundation, as well as The Society of Professional Journalists Mark of Excellence Award for Online In-Depth Reporting.

Sahil Saini

Sahil Saini, Website Chair

Sahil is the founder of AKOS, an Agile Digital Agency that transforms online presence and launches full-scale digital products for nonprofits, local startups and ecommerce stores. With over 10 years experience working as a software developer and digital marketing strategist, he brings a unique perspective to the product development lifecycle with data-backed audience validation and marketing strategies. Sahil geeks out on restructuring unsuccessful information architectures, code reviews, and building marketing automation systems and campaigns backed by market-validated data metrics.

Celeste Jacroux

Celeste Jacroux, Programming

Celeste is new to the Phoenix Board, but not to the BMA. She worked with the BMA Colorado chapter before moving to Phoenix in 2016. As Director of Marketing Communications at Televerde, she brings more than 15 years of marketing expertise to the role with her background in communications, strategy, and product management and marketing. Not to steal from a well-known athletic company, but her goal in business and in life is to just go out and do it. Outside of work, you can find her at the pool, on the soccer field or on the trails.

Michelle Conlon

Michelle Conlon, Systems and Data

With over 20 years in the Digital Marketing space, a BS in Visual Communications, Certified Aromatherapist, and Director of Implementation at Yeager Marketing; Michelle prides herself on being able to help others and provide the best customer experience possible. She leads the Implementation team at Yeager Marketing that includes Development, Marketing Automation, and Digital Marketing teams. Outside of the office you will find her gardening, mixing blends for friends, and enjoying quality time with her friends and family.