Google Analytics Strategies and Tips to Get More From Your Marketing
Whether you use Google Analytics every day or once in a while, this presentation is for you. Google Analytics expert Ben Holland will guide you through the platform from basics to advanced.
In this session, you will learn the ins and outs of how Google Analytics works, how to set up admin settings and campaign tracking. You will walk away with practical and actionable takeaways, tips and a new perspective on digital marketing.
– How Google Analytics works and how to best leverage GA as you plan your marketing campaigns
– How to track campaigns and use the resulting data in your marketing
– How to set up Google Analytics for your business and determine the goals, results, and insights that will best help you create the most beneficial marketing initiatives to meet your goals
– Advanced Settings in Google Analytics and why these data points are important to gain proper insight into your business
Brought to you by ANA Business Marketing Phoenix and AMA American Marketing Association Phoenix.
Featuring Ben Holland
Digital Marketing Manager
Arizona Science Center