ABM is the buzzword of the decade. If you want to sell into enterprise accounts, it’s increasingly critical to incorporate account-based marketing into your efforts. ABM can look different at every B2B company, but the steps to a successful implementation are the same.
Join this 2-hour event to learn:
- The 5 drivers behind ABM and why they sell upper management
- A dive into the 3 critical steps needed for success
- Which accounts to select
- How to create engagement
- When and what to measure
- Where to find the best data from among all the data sources
- A quick review of the technologies that support ABM
All attendees will also walk away with a recently written report on ABM by John M. Coe plus a chance to win one of three 175-page books The Clear & Complete Guide to Account Based Marketing just published by Engagio. Register for this event here.\
Jon Miller, CEO & Co-Founder Engagio
One of the leading marketing technology executives in the US, and the co-founder of Marketo.
John M. Coe, President B2BMarketing, LLC
One of the best known lead generation experts who’s led B2B demand generation for firms such as IBM, Rapp-Collins Worldwide and Protocol B2B.
See you there!