The Place for B2B Marketing Education, Connection and Growth

The Why, What and How of Account Based Marketing

This event has already occured.

ABM is the buzzword of the decade. If you want to sell into enterprise accounts, it’s increasingly critical to incorporate account-based marketing into your efforts. ABM can look different at every B2B company, but the steps to a successful implementation are the same.

Join this 2-hour event to learn:

  • The 5 drivers behind ABM and why they sell upper management
  • A dive into the 3 critical steps needed for success
    • Which accounts to select
    • How to create engagement
    • When and what to measure
  • Where to find the best data from among all the data sources
  • A quick review of the technologies that support ABM

All attendees will also walk away with a recently written report on ABM by John M. Coe plus a chance to win one of three 175-page books The Clear & Complete Guide to Account Based Marketing just published by Engagio. Register for this event here.\

Speakers:

Jon Miller, CEO & Co-Founder Engagio
One of the leading marketing technology executives in the US, and the co-founder of Marketo.

John M. Coe, President B2BMarketing, LLC
One of the best known lead generation experts who’s led B2B demand generation for firms such as IBM, Rapp-Collins Worldwide and Protocol B2B.

See you there!