The Place for B2B Marketing Education, Connection and Growth

Rethink Your Content Strategy for 2020

This event has already occured.

Is your content marketing delivering the results you expected? Are you getting the most from your investment in content development? Have you explored new content formats? Do you know what your content strategy will be in 2020? If you answered no to one or more of these questions, this event is for you! 

In 2019 almost half (41%) of marketing budgets were spent on content, up from 23% in 2018. Content is the primary driver for all b2b marketing activity and marketers have gotten more sophisticated in using content in their campaigns. 32% of marketers say they know the “best way” to run a content campaign, up from 20% in 2018. And while these numbers are impressive, we know that email and social media are more saturated than ever, content preferences are changing, and technology is an ongoing evolution, leaving us to wonder how we can make our content marketing programs continue to perform. 

In this session, Renee Yeager, founder and CEO of Yeager Marketing, will discuss what’s happening in content marketing and new considerations you need to be thinking about as you work on your marketing plan. You’ll walk away with actionable strategies you can add to your 2020 marketing plan to improve content marketing performance and engage audiences in new ways.

Key Takeaways:

  • Why your content strategy needs to evolve
  • Big changes in buyer preferences for content
  • Platforms, content types and what works best where
  • 3 strategies that will improve your impact
  • Creative content ideas to plan for in 2020