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Workshop: Set up Google Analytics for Data-Driven Marketing

This event has already occured.

Is your Google Analytics helping you make data-driven decisions about your marketing? Join the Association of National Advertisers (ANA) and American Marketing Association (AMA) for this half-day workshop to learn how to setup, analyze and make data-driven decisions using Google Analytics.

Working in your own instance (bring your laptop!), we’ll walk you through Google Analytics step by step. You’ll arrive in the morning as a beginner and leave with an advanced level of knowledge of GA. Join us to uncover hidden growth opportunities and demonstrate how marketing affects your business.

How To Setup Google Analytics Correctly
How To Analyze Google Analytics Reports
How To Make Data-Driven Decisions With Google Analytics Reports
How To Uncover Hidden Growth Opportunities

You should have Google Analytics installed on your website.
You should also have Google Tag Manager installed on your website.
Don’t forget your laptop!