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Workshop: Set up Google Analytics for Data-Driven Marketing

This event has already occured.

Is your Google Analytics helping you make data-driven decisions about your marketing? Join the Association of National Advertisers (ANA) and American Marketing Association (AMA) for this half-day workshop to learn how to setup, analyze and make data-driven decisions using Google Analytics.

Working in your own instance (bring your laptop!), we’ll walk you through Google Analytics step by step. You’ll arrive in the morning as a beginner and leave with an advanced level of knowledge of GA. Join us to uncover hidden growth opportunities and demonstrate how marketing affects your business.

Outline:
How To Setup Google Analytics Correctly
How To Analyze Google Analytics Reports
How To Make Data-Driven Decisions With Google Analytics Reports
How To Uncover Hidden Growth Opportunities

Requirements:
You should have Google Analytics installed on your website.
You should also have Google Tag Manager installed on your website.
Don’t forget your laptop!